Marketing Your Home With Laura
90% of American homeowners hire a qualified agent to sell their homes – and with good reason.
Selling is a daunting task for any homeowner. It involves pricing the house, determining whether a buyer is qualified, creating and paying for advertising, showing the home to prospective buyers, understanding real estate regulations, being available whenever a prospective buyer wants to view the property, negotiating and preparing contracts, and coordinating the details of a closing.
I know how to balance the FOUR most important components in selling any home quickly: the local market, a realistic price, the general condition of the home, and the home's exposure. Because I also know about market trends and I am familiar with the other homes in your neighborhood, I am well-equipped to play up your home’s advantages while downplaying it's disadvantages, if any. Plus, as an experienced agent, I have the following qualifications:
- I have access to people who are more likely to buy your home.
- I am trained in areas like pre-qualifying potential buyers and negotiating with them.
- I will list your property in the MLS so every buyer around the world can find it.
- I am always "on-call". I do work weekends and answer the phone at all hours.
- I will personally show your home to all qualified buyers.
- I will conduct an Open House the VERY first weekend that it is shown on the MLS.
- I promise to present all offers to you quickly and efficiently.
Good training and experience make the best agents. But the truth is, not every agent is right for every seller. I suggest using this simple formula to help decide whether I will work well for and with you:
COMFORT = CONFIDENCE
- Comfort: The importance of being comfortable with your agent as a person cannot be overstated. You're going to be dealing with this individual on a regular basis, maybe for months, during a time that can be trying. Your agent will share the tension, anticipation, frustration and ultimately joy of selling your house.
Comfort inspires the confidence a homeowner needs to maintain peace of mind through the selling process. This is what I constantly strive for.
When to Contact an Agent
You should connect with an agent soon after you decide to sell your home. I am a qualified agent with years of experience in the marketing of homes. There are always buyers looking, and I can be your bridge to those buyers. While the number of buyers remains relatively constant, they tend to act when a new property with high value comes up for sale. Timing is of the essence, and I always act quickly.
Peak selling seasons vary in different parts of the country, often dictated by weather. Late spring and early fall are prime listing seasons because houses tend to "show" better in those months. And of course, people like to do their house shopping in pleasant weather.
But keep in mind that there are also more houses on the market during peak seasons, which means you'll have more competition. While there is seasonality in the real estate market, it shouldn’t completely dictate your decision of when to sell.
Even if you're under no pressure to sell, waiting for particular market conditions is not likely to increase your profit potential. While you’re waiting for conditions to improve, you are continuing to make mortgage payments, insurance payments, HOA payments if applicable, and home repairs. This increases the amount of money you invest in your home while the price of your next home may also be increasing.
I'M JUST AS GOOD AS YOU'VE BEEN TOLD. LIST YOUR HOME WITH ME AND CONSIDER IT SOLD!
